The antidote to showrooming?

Elliott King
by
on 27 April 2018

Bringing the best online shopping experiences into real life stores.

We’re fascinated by ideas that use technology to enhance and harmonise with real world experiences, especially if they solve real business problems. This app that Salmon built for Ted Baker’s shop staff is a perfect example of that overused word ‘synergy’.

“Designed to be used on employees’ in-store tablets, this in-store ordering solution will better enable Ted Baker’s store sales teams to extend the online experience to the shop floor. It allows employees to offer a more personalised shopping experience with customers, giving them access to Ted Baker’s whole product range in addition to what is available in store.”

Nearly all retailers have experienced the challenges of losing sales to customers who browse in their stores before leaving to buy online – sometimes directly but more often via a competitor or Amazon or a cut-price distributor. There were several other business cases for developing this solution, but what’s clear is that it allows Ted Baker’s staff to interact with store customers in a more valuable way.

“Sales representatives will also be better empowered with the ability to help customers create new Ted Baker accounts to improve their in-store and online experiences, and to enable a quick, more secure checkout for orders, taking payments via PayPal Here card readers anywhere within the store.”

Releasing staff from behind the till, to proactively help customers choose styles and sizes, is a great example of how mobility technology can not only genuinely enhance a human interaction and improve customer experience, but also has clear commercial ROIs. By giving staff a tool to help intercept a customer who might otherwise have left because they couldn’t find what they were looking for, they’ve radically improved the browse-to-buy ratio.

“Coupled with a PayPal Here card reader, an app on the store employee’s in-store tablets immediately grants the customer access to the entire Ted Baker range. Any product that’s caught their eye but is currently unavailable in the store can then be ordered and paid for on the spot, and then delivered to their home, office or via click and collect at any Ted Baker store.”

There are other additional benefits for both Ted Baker and PayPal, allowing both to develop a much clearer picture of customer choosing and buying habits and shopping dynamics, and to increase customer sign-ups to their own platforms.

This is exactly the kind of tool we build to solve problems that businesses like yours may face, so please do get in touch to see how we could help bring your digital and real worlds closer together.

 

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