Magic numbers – Tablets just went mainstream

Rob Borley
on 08 March 2012

Whether or not you were amazed or somewhat underwhelmed by the last nights announcements from Apple something significant happened during the reveal of the ‘New iPad’. While the interweb was, as usual, awash with rumours of iPad 3, iPad HD, iPad LTE, iPad mini, and even iPad Touch (that’s just silly), what we were given was; iPad. No number, in fact, no suffix of any kind. But what’s in a name? Well, in this case, it’s another clue as to where Apple are taking the iPad and indeed, Tablet computers generally.

Apples ridiculous numbers

During last nights show Tim Cook led us through the now customary tour of some of Apples ridiculous numbers. The one that really stood out for me was that Apple sold more iPads in Q4 2011 than any single manufacture sold PC’s. It is possible that this means that PC users of world feel the need to own lots of devices. But I would suggest that the long predicted, by some, rise of the Tablet to become a PC replacement for the masses is coming ever closer.

This is why the name of the iPad is important. Until now Tablets, like Smartphones, have been treated like consumables. You essentially need a new one every year or so. And, let’s be honest, there will always be those Apple Fan Boys who still need the latest a greatest. But regular users don’t tend to update their PC in the same way. You don’t hear of the Mac Book Pro 3, or the Mac Book Air HD, or Dell Inspiron XX. There are regular product refreshes but the drive to have this years model isn’t there. As Tablets take on this main stream mantel there is a sense that it needs to be ok to own last years model. Or, even, not know which years model you have.

Tablets are now mainstream

The suggestion now that we are going to have a product line called iPad says that Tablets are mainstream and that if you are not yet taking them seriously when developing your products and services then you are going to be alienating a vast, and growing, proportion of your users.

If you would like to discuss how Tablet devices affect the products and services that you provide then feel free to get in touch with me at Dootrix.


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