Mobile internet use nearing 50%
The BBC reported this morning on numbers from the office of national statistics that showed the continued increase in Internet access via mobile devices. In total 45% of people accessed the Internet while out and about. This is up form 37% the year before.
Most interestingly the percentage of young people (16-25) has topped 70%. This points to the continuation of the strong increase in mobile access.
These numbers are no surprise and add further weight to argument that your organisation must invest in mobile. Whether you decide to go native, web based, or some other hybrid solution the message is clear. Your customers are on the move.
It’s time to invest.